Saturday, September 15, 2012

Is This The Turning Point?


I can't help but think that a major turning point for Apple has started. On September 12, 2012 Apple showed off their next iteration of the iPhone to a fairly underwhelmed crowd. Why? For months we have heard many rumors about the next iPhone, we heard about leaks, and even seen pictures and videos of the next iPhone. This year Apple failed to surprise us. While the new iPhone 5 is sexy as hell, it isn't a major change from the iPhone 4 or 4s in turns of visual design. When I personally purchased the iPhone 4s my only complaint was the screen size, I had upgraded from an Evo 4g which had a 4.3 screen. The new iPhone 5 has upgraded its screen size to 4 inches, it has a 20% for powerful A6 processor, LTE, and other very impressive hardware features. For the first time ever I felt very impressed with their hardware and it's not that their hardware is terrible, it's just that I'm usually blown away by their software. So now, what about software? Lackluster! During the whole keynote I was eager for that next big software improvement. Sadly I never received it. What we as fans received was another demo of what was shown of at WWDC last summer. Nothing new! Everything was predictable, and intern a let down. It's not that I'm not impressed, Apples new maps looks nice and Passbook seems like a great addition, but it isn't moving iOS forward. While in my opinion iOS is the best mobile operating system, and therefore doesn't need much change, it still isn't perfect. Owning a Jellybean device and using Android notification system, which is freaking awesome, and having owned WebOS devices which had the best notifications in my opinion, those devices just showcase the work Apple still has to do to bring iOS's notification systems up to date. iOS is starting to show its age, especial as Android and Windows Phone 8 mature. What about widgets? Apple get with the times! Your fans want the option! Steal from Windows Phone 8 and make your icons show live information or come up with a revolutionary new solution. So why do I think this is the turning point? Fans are still buying the new iPhone 5, it selling out in an hour is a testament to that, but many fans are growing tired of no changes and underwhelming new features. I'm not saying dramatically change the OS, but continue to surprise us. I preordered the iPhone 5 and I'm sure I'm going to love it, but this is the turning point for me because I feel that when the iPhone 6 an iOS 7 come out, if Apple doesn't innovate and surprise us, many fans including myself will start to jump ship. Now marks the wait for the fall 2013 Apple event.

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